The one objective of Email Marketing is Engagement. But how effective are the traditional ways of driving engagement and generating more leads for your business? Couple of things I know about email marketing and would love to share:
1. It should deliver more knowledge that the actual content in the email. It means that the emails need to have links to related subject matter. Give your readers more information by including links to other media, social networks etc.
2. Never have close ended emails. Plain messages always end up in spam more often than being actually read completely.
Try using vidCampaign's Video Email Platform and let Shyam Velumani know if you really liked it.