Persuasion for Founders and Engineers
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Imagine if you were able to offer your product to customers or to pitch your company to investors so they, on their own accord and before you spoke your first word, were influenced to buy into your vision because of techniques you used, and equally important, because of those you avoided.
That astounding claim is true because the anatomically modern human brain is hard-wired by millions of years of evolution to scan for certain signals it much prefers over others. Such built-in biases are among the recent discoveries about how we influence each other.
Indeed, with multiple disciplines focusing simultaneously on the human brain, more has been discovered about that singular organ in the last decade than in all previous history.
As a result, we’re in a propitious position of witnessing the birth of a radically counter-intuitive model of how neural processes motivate our behavior, both as individuals and in groups.
Taking insights from such well-regarded books as Thinking, Fast and Slow (Nobel Laureate Daniel Kahneman), Influence: Science and Practice (Robert B. Cialdini), and Start with Why (Simon Sinek), the class applies those findings to typical communication challenges entrepreneurs face such as:
· Explaining the startup’s business model so it interests investors and attracts team members
· Designing marketing material and a home page that encourages engagement
You’ll learn that influencing others is no longer the art it was for centuries, but instead persuasion is emerging as a science, making it a skill you can readily acquire.